10 minutes with…Neil Bayton, Head of Partnerships -UK, IE & ANZ, Trustpilot

Q. What is your most memorable achievement whilst working in your current role?

A. I started the partnerships programme at Trustpilot over 7 years ago, which I am immensely proud of. We now have numerous partner managers in 8 regions and partner revenue accounts for over 15% of the company revenue worldwide.

Q. What has been the most valuable piece of advice you’ve been given?

A. Never promise something you cannot deliver, however trivial, as this is what you will be remembered for.

Q. What has been the key positive or negative impact of change in your area of the market?

A. The key impact for me in my role is my realisation of how Trust has become a currency. Trust can be leveraged by companies, big and small, to win customers and to not constantly compete on price. Compete with your competitors on reputation and there will be many more happy customers.

Q. If you were not in your current position, what would you like to be doing?

A. I’ve always had a keen interest in Finance. I was briefly employed in this sector, although my career took a different turn, I am still an avid amateur (read poor) investor.

Q. What three items would you put on display in a museum of your life and why?

A. My Athens Marathon medal – It’s the hardest and oldest marathon in the world.

My Guitar – As new, pristine condition, due to never being used, perfect for a museum.

My football boots – Recently hung up for the last time after playing for 40 years. Many stories to tell, however sadly not too many goals.

Q. What three guests would you invite to a dinner party?

A. Paul Weller – He seems down to earth and he could get some use from my Guitar

Jeremy Clarkson – Occasionally controversial opinions can make for a lively debate

Charles Bukowski – Fame didn’t change him. My favourite quote, “People only think of injustice when it happens to them”, is more relevant today than ever.