Leading insurance software solutions provider Genasys Technologies has named insurtech expert Ed Halsey as its new Vice President of Marketing, based in the UK.

As a former commercial insurance underwriter, Ed’s two-decade career began with the likes of AXA, Aviva, and Allianz, before moving to leadership roles in software sales and marketing and immersing himself in the psychology that underpins consumer decision-making. In recent years, he has emerged as a pivotal figure in the convergence of innovation and insurance. Through his technology consultancy, Evermore Digital, he led a web series that educated brokers and insurers about insurtech, AI and automation. Leveraging this theoretical knowledge, he later applied it in a practical setting as the Chief Operating Officer and Co-Founder of Taveo (formerly known as Hubb).

Ed’s move to Genasys represents a natural progression of his ‘insurtech evangelist’ role, as he joins the challenger brand that provides policy, billing and claims administration software to the insurance industry. Ed will report to Gavin Peters, Chief Marketing Officer, who joined Genasys in 2022 as the company’s first VP of Marketing. In September 2023, Gavin was promoted to his current role where he is now responsible for the company’s global marketing strategy and implementation.

Ed explains: “It’s felt almost inevitable that I’d one day join the Genasys team, and I couldn’t be happier that the stars have aligned to make this happen now. I’ve often talked independently as to how much I believe in the Genasys platform and team, so when the opportunity arose, I couldn’t resist. I’m delighted to join their mission to make insurance easier and more rewarding for insurers, MGAs, brokers and their customers.”

Gavin Peters, Chief Marketing Officer at Genasys, says: “It’s a real pleasure to welcome Ed to our growing Genasys Marketing team. Ed is a respected industry expert who shares our Genasys passion to deliver insurance technology with a difference. He really understands both the current needs of insurance businesses and the potential opportunities to transform operations and customer experiences. Being able to attract someone of Ed’s calibre, to add to our senior team, is a great reflection of the traction we’re making in existing markets and our confidence in our growth strategy as we expand our proposition across the globe.”

Content provided by Genasys Technologies.